A concise guide to effectively designing donation pages

A concise guide to effectively designing donation pages

Digital Marketing
It is very rare that people will google and come to a website with the specific intent to donate which means you’re typically trying to convert a user that is visiting your website for an alternative purpose – so keep things simple! Donation Page Design and Structure If possible avoid sending people offsite to micro-sites, it breaks the user journey and can be concerning to more security conscious users. Carousels should be removed from donate pages - you've already made a conversion and further call to action and appeal pages should only be related to the current donation path. With this in mind, a link to the donate page (Donate Now buttons) shouldn’t appear when you’re already on the donate page! Avoid having your field explanations within boxes that will disappear when you click…
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